attracting & retaining customersI have headed the full-funnel strategy and execution for thought leadership and educational content with a strong focus on SEO and keywords to drive website traffic and demand.
My content creation experience includes both writing content and collaborating with writers, thought leaders, partners and customers to produce content.
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content examples
KABBAGE
Headed the strategy and execution of webinar programs (1-2 per month) to support top and mid-funnel lead generation Collaborated with partners to drive engaging webinars that would appeal to target audience and increase webinar registrations by sharing promotional efforts For Kabbage, webinars drove 52% more leads and 65% more qualified accounts than any other type of content |
KABBAGE
Spearheaded the strategy and execution of Kabbage's weekly newsletter to support top-of-funnel lead generation and drive small business owners (Kabbage's target audience) to webinars and premium content for lead nurturing + direct traffic to the Kabbage blog to increase SEO One of the largest initiatives that I drove at Kabbage was creating a new newsletter design to increase email open rate and premium content downloads |