Webinars
Pre-webinar initiatives |
Post-webinar initiatives |
Content/market research to identify innovative topics
Identifed partners for co-presenting opportunities to drive webinar registrations Managed content copy and creative direction for landing pages, announcement emails, confirmation + reminder emails Created and organized presentation slides Launched webinar promotion strategy for organic and paid social media channels and content syndication |
Edited webinar video prior to publishing
Write and publish webinar recap for Kabbage blog SlideShare and YouTube content upload Sent email with webinar recap to attendees Repurposed webinar to other content Sent lead nurture email campaigns Implemented lead follow-up strategies for sales team |
Key Performance Indicators (KPIs)
Landing page conversion
Sign-up rate Sign-up at first conversion Show up rate Leads converted to customers Promotional spend for ROI on cost-per lead (CPL) Nurture program engagement |
A/B testing:
Landing page conversion > tested different banners, content copy and title Form conversion > tested progressive fields, removing phone number, etc. Paid ads > creative, messaging and target audience |
My Money Story Series: Credit Karma Talks Finances, Credit and Debt
Details
Managed webinar content collaboration with Kabbage partner, Credit Karma, to present and cross-promote webinar |
Results
500+ registrants 19% attendance rate |
Post Webinar KPIs (as of 5/15/16)
YouTube views: 174 SlideShare views: 200 Webinar recap views on Kabbage.com: 2,000 |
Easy Breezy Small Business Bookkeeping
Details
Managed webinar content collaboration with Kabbage partner, Bench.co, to present and cross-promote this webinar |
Results
600+ registrants 13% attendance rate |
Post Webinar KPIs (as of 5/15/16)
YouTube views: 496 SlideShare views: 1,113 Webinar recap views on Kabbage.com: 5,000 |
Leadership Matters: Business Lessons from the Gridiron
Details
Managed webinar content collaboration with Kabbage partner, GoSmallBiz and NFL Hall of Famer, Fran Tarkenton, to present and cross-promote webinar |
Results
900+ registrants 18% attendance rate |
Post Webinar KPIs (as of 5/15/16)
YouTube views: 250 SlideShare views: 1,012 Webinar recap views on Kabbage.com: 3,500 |
Tableau Dashboard Design
Details
Managed webinar creative, content and promotion, as well as a close collaboration with Method360 Business Intelligence consultant, Jeremy Alper |
Results
100+ registrants 35% attendance rate |
Post Webinar KPIs (as of 5/15/16)
YouTube views: 10,656 SlideShare views: 1,546 |