Experience

professional experience

I consider myself a demand generation strategist due to my experience creating, developing and executing high-performing inbound and outbound marketing strategies across both B2B and B2C markets.

Throughout my 10+ year career I have worked in technology, finance and retail/e-commerce sectors for mid-market and enterprises, focusing on a wide arrange of demand generation practices to drive new customer acquisition and growth.

Demand generation expertise include:

Hands-on experience implementing and building marketing technology stacks
Creating full-funnel lead generation nurturing process
Writing content that supports the consumer journey
Executing thought leadership events

Promotional efforts through paid search, display and content syndication
Providing sales enablement
Account-based marketing (ABM)
Measuring, analyzing and optimizing campaigns

soft skills

Demand Generation

Lead generation & sales enablement
Full-funnel content marketing
Account-based marketing
Growth strategies

Program Development

Marketing programs - inbound & outbound
Corporate communications programs
Speaking programs (conferences, webinars)

Content Strategy

Thought leadership/market educational content around buyer personas
Company overview, product offerings, success stories, blog, white papers, ebooks, webinars

Digital Marketing

Run complete campaigns that include email, social media, SEO & content, mobile, online ads

Event & Project Management

Event strategy, execution & measurement
Manage projects from conception to execution

Partnerships

Identify and build partnerships through events, content development and community outreach

Brand Positioning

Brand/product messaging
Competitive analysis

Marketing/ROI Analytics

Measure, analyze and report on program effectiveness/ROI

Internal & External Communications

IC: Employee engagement & advocacy programs through events & social media
EC: Presentations, speaker preparations, press releases, promotions, social media, email & web

Budgeting

Set and manage budgets for events (conferences, industry meetings) and marketing (digital marketing & content programs)

Social Media Strategy

Organic and paid strategy for Facebook, LinkedIn and Twitter

Training & Mentoring

Personal branding workshops
Train individual employees and various teams:
External communications during events (conferences, industry meetings)
Salesforce and Microsoft Office
Advocacy through social media best practices and thought leadership content

Fluent in Spanish & Norwegian

Proficient in spoken and written Spanish
& Norwegian

technical skills

Marketing Automation

Platforms: Marketo, HubSpot & Pardot
Build & run complete marketing programs such as landing pages, emails, drip email & nurture programs, lead scoring, segmentation

Marketing Technologies

Platforms: Bizible, Engagio, Uberflip, On24, ReadyTalk & GoToWebinar
ABM, Attribution, Content Management, Webinars

Web Management

Wordpress
HTML
CSS
Search engine optimization (SEO)

Salesforce CRM

Data management
Training (sales & executive teams)

Paid Ads & Content Syndication

Paid acquisitions through content syndication, paid social, retargeting and Google AdWords

Adobe Creative Suite

Adobe InDesign, Illustrator and Photoshop to create content and promotional materials

Jira, Confluence, Trello, Basecamp & Wrike

Plan, execute and assign projects through cloud-based solutions to enhance collaboration

Constant Contact & Mailchimp

Email platforms to manage internal & external communication programs

Hootsuite, Sprinklr & Sprout Social

Schedule and run social media programs
Define social media engagement & ROI

Analytics & Attribution Platforms

Take metrics from Google Analytics, Marketing Automation, Revenue Attribution (Bizible) and social media channels to analyze and report on goals vs. results for online and offline marketing programs