fostering purposeful connections
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Through both my professional career and volunteer opportunities I have spearheaded the strategy, logistics and execution for intimate industry meetings to mid-size and larger conferences (15,000+).
I have collaborated with internal and external stakeholders to produce innovative and ROI-driven events aimed to empower and engage attendees. Event strategies have been heavily focused on training company stakeholders to communicate the organization's vision and event call-to-action (program, offer, purpose). |
ConferencesPanel EventsTradeshows and ExposIndustry Events (thought leadership) |
Speaking EventsNetworking EventsInternal MeetingsCommunity Outreach Events |
examples
Industry Event - Los AngelesTrends in Predictive AnalyticsHandled the complete event strategy and execution
Created all promotional assets for the event Collaborated closely with speakers and event sponsor Attendees: 30 Professional Development EventElevate Your Public Speaking with TED SpeakerHandled the strategy and execution for this speaking event
Created flyer and social media creative assets to promote Collaborated closely with speaker and event sponsor Held opening remarks and presented speaker Attendees: 80 |
Industry Event - San FranciscoReal World Use of Big DataHandled the complete event strategy and execution
Created all promotional assets for the event Collaborated closely with speakers and event sponsor Attendees: 45 Gala EventElevate Your Public Speaking with TED SpeakerWorked with the MarCom team to execute strategy and logistics for this gala: award ceremony, dinner, dancing
Created all the marketing creative assets to promote event Collaborated closely with speakers and event sponsors Attendees: 170 |
Women of ALPFA 2014Using the Power of YOU to Transform Latina LeadershipHandled complete strategy and execution for this professional development program with workshops and panel
Created video, flyer and social media creative assets to promote Held opening remarks and served as emcee Attendees: 180 |
Women of ALPFA 2015Latinas Leading the Way with Digital ChangeHandled complete strategy and execution for this professional development program with keynote and panelists
Developed program content and engaged with speakers Identified and confirmed keynote speaker and four panelists Worked closely with sponsors for all event deliverables Attendees: 160 |
Designed and translated flyer (ENG to SPA)
Coordinated and executed ALPFA's participation in Kaiser's Northern California Child Health Program
In partnership with Kaiser, ALPFA ran a community outreach program to create program awareness and help low-income families complete the application required to qualify individuals under the age of 19 for health insurance
Coordinated and executed ALPFA's participation in Kaiser's Northern California Child Health Program
In partnership with Kaiser, ALPFA ran a community outreach program to create program awareness and help low-income families complete the application required to qualify individuals under the age of 19 for health insurance
Networking EventALPFA Monthly Social MixerLed the events team to organize a monthly social mixer to engage with member and prospective members
Created promotional flyer Attendees: 60-70 |
Panel EventsfAMA Annual Hispanic MarketingProvided the vision and strategy for the chapter's annual multicultural marketing event
Collaborated with various teams across the board of directors to manage logistics and promotional assets Attendees: 120 |