driving engagement & resultsI have built effective and successful marketing programs to increase prospect and customer engagement, while at the same time building brand awareness that drive results.
My marketing programs have been focused on supporting the company's go-to-market strategy, with a clear understanding of the marketplace and buyer personas with various inbound and outbound marketing strategies.
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examples
National Small Business WeekObjective
Drive brand awareness and communicate that Kabbage helps the growth of small businesses Goals Get 300 new leads by campaign end Increase loan applications by 10% Increase customers line of credit draw by 20% Value Proposition Get resources to fund, innovate, grow, manage and rock your business Assets Email, landing pages, ebook, webinars and blog articles Email NurtureObjective
Convert prospects that have interacted with Kabbage content to customers with targeted emails that support each stage of the buyer's journey (awareness, consideration, decision) Goals Convert 25% of prospects into customers with 10 emails through a period of 90 days Value Proposition Learn about the resources available to Kabbage customers, such as partner offers & customer support Assets Email, content |
Holiday Season Email Course
Objective
Drive brand awareness and support small business planning for the holiday season Goals Get 2,000 new leads by campaign end Turn 15% of new leads into customers Enroll 500 customers in email course Value Proposition Get weekly tips on how Kabbage partners, customers and small business influencers manage the seasonal rush Assets Email, landing pages, blog articles, paid ads Book LaunchObjective
Create brand awareness & increase engagement for newly published SAP Data Services book written by Method360's Enterprise Information Management (EIM) practice lead Goals Increase leads for EIM practice by 10% with events, emails, and promotions through a period of 60 days Value Proposition Sign up to get an hour free consultation with book author Assets I designed all of the creative pieces for the campaign, from stand up banners and posters to all digital assets |