Newsletter
Key Performance Indicators (KPIs)
Overall Metrics
New subscribers: 1,000+ / monthly average Traffic driven to Kabbage blog: 400+ sessions / per month |
KPIs from new newsletter design
Click-through rate increased from 2.47% to 3.94% within 3 months of launch Premium (gated) content downloads increased by 95% / monthly average 21.21% less unsubscribes within 3 months of launch |
Newsletter Redesign
One of the largest initiatives that I drove while at Kabbage was creating a new newsletter design to meet the following goals:
Increase click-through rate: less competing articles
Increase email opens Increase brand awareness: modern look & feel that better aligned with the Kabbage brand |
Increase premium (gated) content downloads: changed placement for webinars and gated content (1st seen article in newsletter) to drive leads
Promote partner offers for value add: partner ads on customer specific newsletter (bottom placement) |